The Canada-U.S. trade war is no longer just a possibility—it’s happening. And for those in real estate, construction, and media services, the impact could hit harder than expected.
With new tariffs driving up the cost of materials, home prices are set to rise even further, renovation budgets will stretch thinner, and supply chain headaches will only get worse. But here’s the real question: What can we do about it?
Right now, supporting Canadian businesses and keeping money within our own economy is more important than ever. Whether you’re a realtor, builder, contractor, or homeowner, the choices you make can help strengthen Canada’s economy instead of sending money south of the border.
How Will This Trade War Impact Canadian Real Estate & Construction?
🏡 Higher Construction Costs = Higher Home Prices
With tariffs on steel, aluminum, and lumber, home builders will pay more for materials—and those costs will trickle down. Expect new builds, renovations, and even basic home improvements to get more expensive.
🚧 Fewer Homes, More Demand, & Even Less Affordability
If the cost to build keeps rising, some builders may put projects on hold, worsening Canada’s already severe housing supply crisis. This means:
✔ Fewer homes on the market
✔ Higher competition for buyers
✔ Even pricier home sales & rentals
🏢 Commercial Real Estate Could Stall
The cost of building office spaces, retail stores, and rental developments will also increase, meaning fewer new properties hitting the market. That could mean higher commercial rents, delayed construction projects, and a slowdown in development.
🎥 Media Services Will Be More Important Than Ever
With a tougher market, standing out is critical. Real estate agents, builders, and contractors will need stronger marketing, video, and social media content to win over clients and showcase their properties. But here’s where it gets tricky: many companies outsource media work outside of Canada. That means the money spent on marketing isn’t even staying in our economy.
At SZ Media, we do everything in-house—no outsourcing, no sending work abroad. If you’re in real estate or construction, ask yourself: Who are you hiring? Is your marketing team keeping dollars in Canada, or sending them elsewhere?
What Can You Do to Support Canada Right Now?
If you’re a realtor, home builder, construction company, or business owner, the choices you make right now will help shape Canada’s economic resilience. Here’s what you can do:
✅ Buy Canadian materials whenever possible. Even if it costs slightly more, investing in Canadian-made products keeps our supply chain strong.
✅ Hire companies that don’t outsource. Ask your photographers, videographers, marketing agencies, and contractors if they outsource work outside of Canada. If they do, consider switching to Canadian-based providers (like SZ Media—we keep everything in-house!).
✅ Support local trades and construction workers. Every dollar spent hiring Canadian labor stays in our economy rather than being sent overseas.
✅ Educate clients about why buying local matters. If you’re a realtor, home builder, or contractor, help your clients understand why keeping money in Canada supports all of us.
✅ Choose Canadian media services for your business. Whether it’s real estate photography, video production, marketing, web design, or virtual assistant investing in local professionals keeps jobs and money in Canada.
The Bottom Line
The trade war is happening, and it’s going to shake up real estate and construction in ways we can’t fully predict yet. But one thing is certain: the best way forward is to support Canadian businesses, hire local, and keep our money in Canada.
At SZ Media, we’re proud to say that we do all our work right here in Canada—no outsourcing, no cutting corners. If you’re in real estate, construction, or home building, ask yourself: Are you keeping your money in Canada, or are you helping the U.S. instead?
It’s time to take control of where our dollars go.
➡ What do you think? How will the trade war affect real estate in your area? Drop a comment below!
When hiring a company for services, do you ask if they outsource work outside of Canada?
Yes, I always check!
No, but I will now!
I don’t really think about it
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